Podcasts that feature interviews with influential individuals and highly regarded professionals from specific industries are valued and popular among fans and listeners. The Podlink is bringing your podcast episodes and also all the podcast network where your show is listed. They will provide you shorter links and at the same time, some helpful analytics you will need in order to measure your click-throughs and of course, the overall behavior of your audience.Ī great example, in this case, comes from Noah Kagan who uses links in his bio to promote his latest episodes.Īnd another tool I am recommending to any other podcaster is the Pod.link where you search your podcast and you are ready to go to use it whenever you want. Moreover, if you are changing this link regularly to promote each new post, your followers will notice it and get accustomed to search for it as well, every time they open the Instagram app on their mobile devices.Īlso, I would recommend managing your links with an external service, such as bit.ly. ![]() If they like your posts and follow your feed, there’s a good chance some of them will also click on your podcast link. It is also the first thing your fans and followers notice when they first land on your page. This section is quite important because you can describe here who you are and what you do. ![]() It is focused on visual content only and the texting options are limited to each post’s description and your bio, the only place where you can insert a personal link. Why is this step important? Well, Instagram does not function like Facebook or Twitter. It’s therefore obvious that podcasters should include links in their profiles as well. This advice is applicable to all marketers, regardless of what they are trying to promote on their Instagram account. Insert your episode link in your Instagram bio Once you’ve reached that milestone, you can insert a link in your story and a call to action so that a “swipe up” will allow them to listen to your podcast. How? Well, you need at least 10,000 followers. Well, the answer to this question comes from Gary Vaynerchuk, a popular entrepreneur who is promoting his podcasts and his videos as well, through Instagram Stories.Īnother great feature of Instagram Stories is that beside the fact that it allows you to announce your audience that you have a new episode available, you can also send them straight to the audio file. Instagram Stories has given the vlogging community a significant boost Through Instagram Stories, users are able to share photos and videos in a slideshow format. “Stories” allows you to engage with communities by showing them intriguing and fresh content through several posts grouped into a unitary story that disappears after 24 hours. This is a relatively new feature on Instagram but at the same time, a great one when it comes to marketing. Let’s see how this social media platform may prove to be useful for promoting a podcast: 1. Even if you were skeptical before about using Instagram in your marketing campaign, the facts should convince you once and for all that it is a great choice. How to use Instagram to promote podcasts? They are more mobile than ever, they travel a lot and the widespread of smartphones and 3G/4G mobile Internet access allows them to stay connected everywhere they go.įor example, it is easier for someone who commutes every day from home to the office and back home, by train or bus, to listen to a podcast than read a website. People are less likely to read a blog than to listen to a podcast or watch a video in 2017. ![]() As a podcaster, mobile users are your most valuable target audience. Add in the engagement rate and you have a great marketing platform, ideal for promoting a small business or a website.Īt the same time, we know that 80% of the time spent on social media happens on mobile. Half of them are accessing the platform daily while 35% admit that they are checking with Instagram several times each day. Instagram is one of the most popular social media platforms with a huge pool of fans and users that is constantly growing. ![]() Instagram is one of the best social media platforms in terms of return of Investment and it delivers the highest engagement rate out of all other social media communities. Are you a podcaster or a small business owner that uses podcasts and videos in your content marketing strategy?ĭo you use Instagram to promote your website or blog? If not, then you should reconsider right away.
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