For instance, one state may deem it perfectly fine to register “Linda’s Spa and Salon, LLC” when there’s an existing business registered as “Lynda’s Spa and Salon, LLC.” Another state might consider the name “Linda’s Spa and Salon” deceptively similar to the other business’s name. Some states will allow the same or closely similar names if the businesses using them are in different industries or offer very different services and products.Īnd sometimes, alternate spellings for a similar name are allowed, even if two companies are in the same line of business. The purpose of restricting similar name use is to curtail deceptively similar business names from causing confusion in the marketplace and creating unfair competition. States’ laws have varying guidelines on how different a name must be from other business names. The state will not allow other LLCs or corporations to use the registered name within its jurisdiction. When a limited liability company ( LLC) or C corporation applies to register as an entity in a state, the business name automatically gains protection in that state after the state approves the business’s articles of organization (LLC) or articles of incorporation (corporation). Patent and Trademark Office (USPTO), a trademark is “A word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.” A trademark may also be a combination of the elements mentioned above, such as a logo accompanying a business name. It’s the name a company calls itself and by which the public recognizes it. Business Name – A business name is just that.I believe much of the information I shared may help you, too, as you explore your options for safeguarding your business name. registered business names and the differences in the protection and peace of mind they offer. ![]() ![]() During a presentation to accounting professionals, I discussed trademarks vs. One of the first decisions new entrepreneurs make is “What should I name my business?” A lot of brand equity gets built around a business name, so it’s essential to protect that valuable marketing asset.
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